Zilliant
Complete Buyer's Guide
Zilliant is an AI-powered pricing optimization platform specializing in B2B dynamic pricing and real-time pricing execution for complex commercial environments.
Market Position & Maturity
Market Standing
Zilliant's market position faces significant verification challenges due to outdated analyst recognition and inaccessible primary sources [45][47].
Company Maturity
Established operations with documented enterprise customer implementations, including the PromoProducts transformation across 10 international brands and global foodservice distributor deployments [42][43][44][65].
Industry Recognition
Historically received recognition as a Leader in B2B Price Optimization from IDC in 2018 and 2021, though these reports are outdated [45][47].
Proof of Capabilities
Customer Evidence
PromoProducts, a promotional products wholesaler, successfully transformed pricing for over 200,000 SKUs across 10 international brands using Zilliant's platform [42][43][44].
Quantified Outcomes
Global foodservice distributor achieved 134 basis point margin lift and 50% reduction in below-floor transactions using Zilliant Price IQ® [65].
Market Validation
Market validation faces significant limitations due to verification gaps [45][47].
AI Technology
Zilliant's technology foundation centers on their Real-Time Pricing Engine™, enabling high-volume processing capabilities for B2B companies managing complex pricing logic [34][35].
Architecture
Focus on B2B-specific requirements, with integration capabilities designed for ERP/CRM systems [38][43].
Primary Competitors
Pricefx and PROS for enterprise solutions; Prisync and Quicklizard for SMB-focused tools [19][27][30][55][65].
Competitive Advantages
B2B specialization and faster implementation timelines compared to enterprise platforms [38][55].
Market Positioning
Mid-market B2B specialist, offering more sophistication than SMB tools but faster implementation than enterprise platforms.
Win/Loss Scenarios
Wins against SMB tools when organizations need sophisticated B2B pricing logic and integration capabilities [19][27][30].
Key Features
Pros & Cons
Use Cases
Featured In Articles
How We Researched This Guide
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