Modash: Complete Review
AI influencer discovery platform
Modash positions itself as a mid-market AI influencer discovery platform targeting organizations seeking automated creator identification and audience verification capabilities across global markets. The platform differentiates through visual content analysis that extends beyond traditional text-based matching, claiming access to 350M+ creator profiles across Instagram, TikTok, and YouTube with real-time audience verification and CRM system integration[41][45][55].
Market Position & Maturity
Market Standing
Modash operates within the competitive mid-market segment of AI influencer discovery platforms, positioned between enterprise solutions like CreatorIQ and Traackr and basic discovery tools lacking genuine AI capabilities[49][51].
Company Maturity
The platform's market standing reflects established operational capabilities with documented customer implementations across diverse industries and geographic markets.
Growth Trajectory
Customer base evidence includes documented implementations across beauty brands, manufacturing companies, and global enterprises managing multi-market campaigns[48][50][51].
Industry Recognition
Industry recognition appears limited in available research, with competitive assessment focusing on functional capabilities rather than third-party validation or analyst recognition.
Longevity Assessment
Operational maturity indicators include global infrastructure supporting 36 currencies across 180 countries and established customer success processes for implementation and ongoing optimization[39].
Proof of Capabilities
Customer Evidence
Bolt's Global Transformation: Documented implementation reduced global influencer sourcing from 4 weeks to 72 hours using Modash's audience demographic filters, representing a 70% reduction in manual vetting time[48][51].
Quantified Outcomes
Groupe SEB's Multi-Market Success: Achieved 40% cost reduction through centralized campaign management across 28 global markets using Modash's coordination capabilities[51][57].
Case Study Analysis
Beauty Industry Validation: Beauty brands report achieving breakeven within 6 months through improved creator targeting and reduced manual vetting overhead[48][50].
Market Validation
Market validation emerges through competitive wins against manual processes and basic discovery tools, though the platform faces challenges competing against specialized solutions offering advanced fraud detection or predictive analytics capabilities[49][53].
Competitive Wins
Competitive wins against manual processes and basic discovery tools, though the platform faces challenges competing against specialized solutions offering advanced fraud detection or predictive analytics capabilities[49][53].
Reference Customers
Customer base evidence includes documented implementations across beauty brands, manufacturing companies, and global enterprises managing multi-market campaigns[48][50][51].
AI Technology
Modash's core AI functionality centers on visual content analysis that identifies creators through image and video content rather than text-only matching[45].
Architecture
Technical architecture supports real-time audience verification with CRM system integration capabilities, enabling immediate creator assessment that reduces extended vetting cycles required by manual approaches[41][44].
Primary Competitors
CreatorIQ, Traackr, HypeAuditor, Upfluence[49][50][51][57].
Competitive Advantages
Visual content analysis capabilities provide differentiation in creator discovery, enabling queries that traditional keyword-based systems cannot match[45].
Market Positioning
Modash occupies the pragmatic middle-ground between enterprise platforms requiring substantial technical resources and basic discovery tools lacking genuine AI capabilities[49][51].
Win/Loss Scenarios
Modash wins against manual processes and basic tools through 70% reduction in vetting time and comprehensive creator database access[48][51].
Key Features
Pros & Cons
Use Cases
Integrations
Pricing
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