Alternatives to AdRoll

Last updated: Yesterday
10 min read
188 sources

1. Bloomreach Discovery

Bloomreach Discovery is an AI-powered ecommerce search and personalization platform that transforms how online retailers optimize product discovery and customer experiences. Built around its proprietary Loomi AI engine trained on over 14 years of commerce data, the platform serves 850+ enterprise customers globally and claims leadership in Gartner's Magic Quadrant for personalization engines.

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Pros

  • Commerce-Specific AI Expertise with Loomi AI engine trained on over 14 years of commerce data.
  • Proven Performance Results with consistent value delivery across diverse customer implementations.
  • Enterprise-Scale Technical Architecture with server-side execution and 24/7 enterprise SLA coverage.
  • Automated Merchandising Capabilities reducing manual operational tasks by 30-50%.

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Cons

  • Implementation Complexity with enterprise deployments requiring 20+ weeks for custom Java integrations.
  • Pricing Volatility Concerns with unexpected price changes during contract periods.
  • Limited Front-End Flexibility compared to alternatives like Algolia.
  • Reliability Risks with documented outages during holiday code freezes.
Best for: Mid-market to enterprise ecommerce businesses with complex product catalogs requiring sophisticated search capabilities and substantial personalization opportunities

One highlighted feature and why it's amazing

Uses natural language processing to interpret contextual queries, successfully distinguishing between similar terms like 'dress shirt' versus 'shirt dress'.

top feature product features

Another highlighted feature of why it’s amazing

Combines real-time user behavior with historical data to dynamically adjust search results and category pages for individual users.

2. Criteo

Criteo is a commerce-focused AI advertising platform that leverages over $1 trillion in annual transaction data from 720 million daily active shoppers to deliver personalized retargeting and cross-channel campaign management.

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Pros

  • Commerce-specific AI capabilities that process over $1 trillion in annual transaction data from 720 million daily active shoppers.
  • DeepKNN vector database delivering over 10% click-through rate increases through behavioral embeddings.
  • Proven customer success with premium retail brands achieving 1,000%+ purchase completion uplift and 60% year-over-year growth.

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Cons

  • Technical complexity requiring 6-8 weeks for deployment versus 2 weeks for traditional tools.
  • Minimum 10,000 user interactions needed for AI effectiveness, limiting accessibility for smaller retailers.
  • Implementation challenges including API integration difficulties and 5+ business day requirements for campaign modifications.
Best for: Mid-market to enterprise retailers with complex product catalogs, dedicated technical teams, and minimum 10,000 daily user interactions requiring commerce-specific AI capabilities and cross-channel campaign management.

One highlighted feature and why it's amazing

Powered by transaction-driven AI that processes over $1 trillion in annual commerce data.

top feature product features

Another highlighted feature of why it’s amazing

Enables behavioral embeddings and purchase grouping analysis, delivering over 10% click-through rate increases through sophisticated product-level targeting unavailable in general advertising tools.

Other Alternatives

Google Ads

Google Ads represents the dominant force in AI-powered retargeting for ecommerce, leveraging its vast ecosystem reach to deliver automated campaign optimization across Search, Display, YouTube, Gmail, and Discover networks.

Meta Ads Manager

Meta Ads Manager represents the dominant force in social commerce advertising, leveraging artificial intelligence across 3.98 billion monthly active users to deliver sophisticated retargeting capabilities for ecommerce businesses. As Facebook's comprehensive advertising platform, Meta Ads Manager combines advanced AI automation with cross-platform reach spanning Facebook, Instagram, and Audience Network to create unified retargeting experiences that drive measurable revenue growth.

Nosto Commerce Experience Platform

Nosto Commerce Experience Platform is an AI-powered personalization solution designed specifically for ecommerce businesses seeking to automate product recommendations, search optimization, and customer experience personalization without extensive technical resources.

Nosto Commerce Experience Platform

Nosto Commerce Experience Platform is an AI-powered personalization solution designed specifically for ecommerce businesses seeking to automate product recommendations, search optimization, and customer experience personalization without extensive technical resources.

Perfect Audience

Perfect Audience positions itself as an accessible retargeting platform designed for SMB and mid-market ecommerce businesses seeking simplified cross-channel campaign management without enterprise-level complexity or minimum spend requirements.

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Sources & References(188 sources)

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